In 2014, I co-founded Phoebe & Belle with my mom, Kathy Perretta. Phoebe & Belle was a home decor retail business on the North Fork of Long Island to appeal to the influx of trend-conscious escapists from New York and Brooklyn.

The Results:

  • P&B exceeded its first month revenue projection by 60%.

  • A 35% growth in revenue and gross profit between 2014 and 2015.